Strategy driven design solutions.
About
I am a change-driven designer. I build brand strategies and create design solutions for forward-moving companies that drive business as a force for good.
I work across human, health, and sustainability issues and like collaborating with companies that want to create positive cultural, social, or ecological change.
Curious by nature
My approach in design is grounded in the belief that curiosity and knowledge form the spark for meaningful change. In my 20+ years of practicing design and working across the media landscape as creative director, consultant, and publisher, I set out to gain a deep understanding of my clients’ ambitions and challenges which led to unexpected possibilities. By using curiosity as a compass and knowledge as the map, I can build strong(er) brands.
Visual strategist at heart
Strong output falls flat without a strong strategy or concept. I am invested in thinking from the ground up to shape a versatile design system that helps brands make a lasting impact. I collaborate with a community of curated specialists to realize the best creative output the project needs. Depending on the project size, I can work solo, as part of a team, or as a creative leader.
Services
-
Brand proposition
Brand architecture
Communication strategy -
Naming
Visual identity design
Motion design
Design systems and guidelines
Art direction
Brand implementation -
Editorial design
AI design
Book design
Magazine design
Signing
Outdoor campaign design
Social media design -
Concept and creation
Campaign production -
Claude + Design Systems
Midjourney
Reve
Nano Banana
Replicate
Firefly
Clients I work for with
Over the years, I have worked with various national and international clients, from local start-ups to big corporations and global foundations that manifest change. I value people before anything. That’s why I invest hugely in building a long-term relationship to build strong brands that last.
The Folks Magazine
Aside from my work as a designer, I am the founder of The Folks of Amsterdam, an independent digital platform that nourishes in-depth conversations with the most adventurous creatives of Amsterdam.
FAQ
-
Both. I help early-stage startups build their brand from the ground up, and I work with established companies to evolve their brand strategy, refine their (digital) presence, and create communication that reflects where they’re headed.
-
I specialize in brand strategy, visual identity design, and creative direction. Together, they form the foundation for everything your brand needs, from websites and social content to campaigns, print, and other digital and physical touchpoints.
-
Yes. While I lead every project, I collaborate with a carefully selected network of creative specialists when needed. This allows me to offer full-service solutions while ensuring your brand is executed with consistency, quality, and attention to detail, from strategy to launch.