Europe’s leading risk management platform, 3rdRisk, is used by companies such as Jumbo, ING Bank, and The Ocean Clean Up. I was asked to redesign the brand. With a new strategy, positioning, identity, and website, the company is ready for a bright tomorrow.
Services
Brand Strategy
Consultancy
Creative Direction
Total Identity Design
UI Design Website
Social templates
Print development
Brandguide
Result
An authentic brand story, mission, and presence that stands out from the competition.
People-driven technology
When you think of a software company for risk professionals, what comes to mind? It's probably a lot of tech-orientated stuff when, in fact, it has everything to do with people. Because people are at the beginning and end of tech. 3rdRisk believes the cornerstone of progress and positive change lies in connections. The rebrand, new strategy, and identity are focused entirely on that.
Connecting for a
brighter tomorrow
The new slogan, Connecting for a Brighter Tomorrow, represents 3rdRisk’s short—and long-term commitment to helping risk professionals work smarter for people and the planet. To visually translate that commitment into the branding, all brand output is made more human and less tech.
Each 3rdRisk member got a hand-drawn illustrated avatar created by Berto Martinez making the new identity intrinsically human.
A bold new website
A clean, off-white backdrop contrasts the bold, vertical text elements that highlight the topic of each page. The colored logo mark flows unexpectedly through the layout, inviting visitors to keep exploring.
A Consistent Brand Experience
I crafted dozens of deliverables, from social media templates and print items to one-pagers, videos, and mockups—tools that help the brand seamlessly adapt to any brand challenge.
Credits
Client
3rdRisk, Bram Ketting, Jelle Groenendaal, Rick Sollet
Total Identity
Studio Dorien Franken
Website build
Kim Verseijen, High Collective
Vic D’Elfant, coördination