To draw attention to the Copenhagen Climate Conference, Greenpeace International asked me to design a spoof edition of the International Herald Tribune.
The project got worldwide recognition.
Services
Newspaper Design
Art Direction
Result
50,000 copies printed and distributed in 16 European countries plus Canada, China, India, Mexico and the United States.
Fake news, but good
50,000 copies were printed and distributed in 16 European countries, plus Canada, China, India, Mexico, and the United States. In response to the spoof edition, The International Herald Tribune, owned by The New York Times Company, said in a statement that it had contacted Greenpeace and asked it to remove any fake Web pages from its site and that it had received no advance notice of the project. Gerd Leipold, executive director of Greenpeace International, urged the newspaper to consider the spoof a “compliment” to the paper’s “history of excellent coverage on various issues, including climate change.”
Credits
Client
Greenpeace International
Project Leader
Elaine Hill, David Barre
Newspaper design
Studio Dorien Franken