Reducing the use of palm oil to help save tropical forests is the mission of NoPalm Ingredients, which produces a local, circular, and sustainable alternative to palm oil. The identity I created supports that mission.
Services
Brand Strategy
Total Identity Design
Website Design
Art Direction
Copy Writing
Result
A strong presence that is positively received throughout.
Say NO.
With the company’s goal to shift the way we think about using palm oil, my goal was to design a logo that leaned toward activism, almost becoming like an activist pamphlet. To achieve this, I focused on the ‘NO ’ part, supporting the mission and goals of NoPalm Ingredients. The rectangle-shaped drawing is handmade and therefore imperfect to emphasize the sustainable part of the brand.
Working with earth-toned colors and a friendly typeface the identity is easily recognizable and inviting.
Credits
Founder
Lars Langhout, CEO
Total Identity
Studio Dorien Franken