Redesign Avrotros Klassiek
With the total makeover of the AVROTROS broadcast network's identity, I redesigned the design for AVROTROS Klassiek Presenteert, the loyalty program that supports upcoming classical music talent.
The new identity of AVROTROS uses the bold and custom-made typeface 'Midnight,' which is heavily present throughout the network's branding. It's also used as a graphic element, creating statement typography. I implemented every detail into the grid and layout, adding a secondary typeface suitable for print.
Conceptual photography from idea to reality
Apart from art direction and design, photography is essential to the magazine’s impression. Each edition revolves around an upcoming talent, their instrument, and relevant well-known classical composers.
By working with rewarded photographers, such as Anne Claire de Breij, Tom ten Seldam, and Martin Sweers, I invest in creating a photography concept that surprises the reader. Each photo shoot is prepared in detail, which involves putting together the creative team, deciding on the location, wardrobe choices, hair and make-up, conceptual twists, a mood board, and handling the entire production.
Credits
Concept and design: Studio Dorien Franken
Client: AVROTROS
Project leader client: Marjolein Lever
Editor Bindinc Publishers: Eva van Meijl
Photography: Tom ten Seldam, Martin Sweers, Anne Claire de Breij, Manon van der Zwaal
Wardrobe: Maartje van den Broek, Luz David
MUAH: Jitske Serné, Connie Man
