Consultancy, strategy, brand identity and GenAI imagery for Club Reformer, a new reformer pilates studio concept launching in Belgium. With a mission to transform, lead, and elevate the industry one movement at a time, the brand blends innovation with accessibility in the boutique fitness space.
Services
Consultancy
Brand strategy & positioning
Brand identity
Webdesign
GenAi (100%) imagery
Timeless and elegant
Club Reformer is a premium brand with a minimalistic identity inspired by the fluid movement of the Reformer machine. Paired with a neutral color palette and carefully balanced typography, the design creates space for a clean yet distinctive brand experience, one that feels both refined and unexpectedly engaging.
100% GenAI Imagery
I developed a fully AI-generated visual campaign and imagery lookbook creating a distinctive, professional identity while keeping launch costs lean.
A clear proposition
Reformer Pilates is one of the fastest-growing concepts in the boutique fitness industry. To define the brand’s what, how, and why, I led the team through a series of strategy sessions, laying the foundation for a brand built to grow and endure.
Focussing on their core beliefs, the outcome gave a single minded proposition: to be the starting point for transformation. For the industry, for each person training at Club Reformer, and for the entire staf.
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Contributors
Photography - GenAI by Studio Dorien Franken