With a new name, masthead, layout, and cover design, VIRTUOOS takes over from Avrotros Klassiek Presenteert, the loyalty program magazine sent to 6,500 members of Avrotros Klassiek. The publication, printed on eco-friendly paper, spotlights young, emerging classical music talents, giving them a powerful platform to launch their careers.
Services
Naming
Redesign
Art direction
Editorial design
Production design
A different kind of classic
VIRTUOOS is anything but a traditional magazine. Each issue is shaped around its featured musicians, with a contemporary visual style that breaks away from the conventional aesthetic of classical music. Every shoot is carefully prepared with detailed moodboards covering concept, styling, lighting, and poses, ensuring artists feel confident in front of the camera.
“Dorien is a highly experienced creative. She can envision a concept from the start, no matter the challenge. She’s a strong listener and doesn’t shy tough questions.”
— Eva van Meijl, project leader, Bindinc.
Collaboration
Client - AVROTROS
Editor-in-Chief, Marjolein Lever
Publisher - Bindinc.
More info
Photography
Imke Panhuijzen
Manon van der Zwaal
Ruud Baan
Styling
Liselotte Admiraal
Valérie Ntantu
Hair and make-up
Anita van Meerveld
Mandy Nijland
Sarina Overbosch