Poké Perfect is the first Dutch food and takeaway company to add CO2 labels to its meals as a commitment to positive change. The rebranding of its menu was the starting point for a company-wide design upgrade, including local campaigns, new window signs, social media templates, and new packaging design. In 2024 I became the lead designer for the fast growing brand.
Services
Consultancy
Creative direction
Packaging design
Digital design
Campaign design
Direct mail
POS design
Content design
SOCIALS
Poké Perfect x Studio Dorien Franken
Since 2021, I’ve been working closely with the Poké Perfect team on menu and packaging redesigns, while also advising on strategies for a more sustainable brand responsibility. In October 2024, Poké Perfect entrusted Studio Dorien Franken with all design and marketing activities—a significant commitment that I’m proud to carry forward.
New Packaging Design
The old brown paper-colored takeaway bag was redesigned into a bold and playful design that looks fresh using the bold green corporate color with the logo mark as a graphic design element. The bowl packaging was adjusted accordingly.
TEMPLATE DESIGN
TEMPLATE DESIGN
After redesigning all marketing items, I turned them into templates, allowing franchisees to customize them to their needs without altering the brand landscape.