With a new name, masthead, layout, and cover design, VIRTUOOS takes over from Avrotros Klassiek Presenteert, the loyalty program magazine sent to 6,500 members of Avrotros Klassiek. The publication, printed on eco-friendly paper, spotlights young, emerging classical music talents, giving them a powerful platform to launch their careers.

Services
Naming
Redesign
Art direction
Editorial design
Production design

A different kind of classical music magazine

VIRTUOOS is far from a traditional magazine, its design and content are shaped entirely around the featured musicians. Photography plays a starring role, filling a full quarter of each issue. From the very beginning, I set out to create a fresh, youthful visual language, deliberately moving away from the heavy, moody aesthetic often associated with classical music imagery.

Because the talents we feature are not professional models, I make preparation a priority. Detailed moodboards covering concept, poses, lighting, wardrobe, and styling, ensure that both the artists and the team step onto set with confidence and clarity.