
A new name, masthead, layout, and cover design for the magazine of Avrotros Klassiek. VIRTUOOS is the follow-up to Avrotros Klassiek presenteert!, the loyalty program booklet featuring young, upcoming classical music talents who get a jump start in their careers.
Services
Naming
Redesign
Art direction
Editorial design
Production design
Photography leads the way
VIRTUOOS is not your traditional magazine. Its design and content revolve around the music talent per issue. Photography of the talent(s) is a central part, as it accounts for 50% of the booklet. Aside from the art direction, I set out to create a contemporary yet youthful style, as an antithesis to the somewhat heavy and dark traditional classical music photography.
Moodboard driven
Since the talents aren’t models, I want to prepare them as thoroughly as possible. The moodboard I design includes the overall concept idea, suggested poses, lighting styles, a wardrobe brief for the stylist, and setup for hair and makeup, so the talent and creative crew know exactly what to do on set.











Collaboration
Client - AVROTROS
Editor-in-Chief, Marjolein Lever
Publisher - Bindinc.
More info
Photography
Imke Panhuijzen
Manon van der Zwaal
Ruud Baan
Styling
Liselotte Admiraal
Valérie Ntantu
Hair and make-up
Anita van Meerveld
Mandy Nijland
Sarina Overbosch